The Crealytics website migration project involved transitioning the site from WordPress to Webflow, with the goal of improving CMS management and aligning with the CMS used by their partner company, Pentaleap. The project focused on refining the existing design to present a more modern, polished, and professional look while retaining key components and adding new ones to enhance user experience. The work was carried out in close collaboration with the client, ensuring that the final product reflected their digital marketing expertise.
We began by evaluating the current Crealytics website and discussing goals with the client, particularly focusing on design refinements and CMS improvements. The Pentaleap website was chosen as the foundation for the redesign.
I worked on creating updated designs in Figma, iterating on the current look to introduce a more modern and dynamic style. Feedback from Crealytics' CCO was incorporated throughout the design phase to ensure alignment with the brand's vision.
After finalizing the designs, the website was developed in Webflow. Key considerations included simplifying the color palette and balancing the reuse of existing components with the addition of new, more polished elements. Subtle animations were introduced to enhance the user experience without detracting from the professionalism of the site.
The site underwent rigorous testing to ensure smooth functionality, responsive design, and optimal performance. Once all elements were refined and tested, the website was launched, marking the successful migration to Webflow.
The project resulted in an upgraded Crealytics website that not only improved functionality but also aligned the brand with the high standards of its partner, Pentaleap. The website’s design was refined to reflect a more mature, professional, and dynamic style that enhances the agency’s digital presence. The streamlined CMS in Webflow offers improved management, while the updated aesthetics position Crealytics as a leader in the digital marketing space.
